A commenter on one of the sites I market to, objected to my promotions, (and I responded as forthrightly as I could)>.
COMMENTER: I am seeing “Attachment Unavailable This attachment may have been removed or the perso who shared it may not have permission to share it with you” on both is post and the immediately preceeding two previous by Kelli Jae Baeil.
Thefirst post by Kelli Jae Baeil, smells like drive-by marketing. -Three- posts following that promo post, each of which consists entirely of “Attachment Unavailable” makes it look even more like drive-by exploitation.
I wrote the rant below earlier this morning, as a general reaction to a drive-by boxed set of books volumes 2-5 with no mention of volume 1, beign promoted for special pricing which expired more than a month ago! (I responded pointedly to that, and then wrote the more general rant..)
About “drive-by” marketing: (speaking for myself..)
1. Yes, [the group members] read science fiction and fantasy, watch films and movies and listen to podcasts of SF/F, play SF/F games, attend to SF/F conventions, work on SF/F conventions, and can be interested in hearing about new books, new movies, new games, podcasts, etc.
2. HOWEVER–there are thousands of new SF/F stories published every years. There are myriad new games and new game modules, lots of films and TV shows, lots of podcasts, lots of conventions.
Promos which don’t provide any information of “why should anyone be interested in this product?” and consist of a picture and pricing (even when not out of date as in “buy during this special promo time and get it cheap!”), are NOT prepossessing marketing and not the sort of thing which tends to prompt people to play follow the link for more information, or to buy.
3. “Drive-by marketing” involve someone posting a link the way frogs leave sperm anywhere there might be a frog egg to fertilize. Among other things, it’s bad manners. If someone wants others to seriously consider looking at products, show enough respect for forums being marketed in, to at least pretend to be friendly and interested in the forum…
Perhaps I could ad “if you don’t you come off as or as a relative of, a mansplainer!”
Kelli Jae Baeli: (to COMMENTER): –I’m sorry you are having trouble with the link attached to the promotional sign for my New Harbor Witches books. The link works perfectly for myself and everyone else i have asked. I even tested this one again, to be sure. So that issue must be on your end.
I don’t normally post more than one promotion/announcement at a time. The signs I posted in a clump, are all related–as shown in the text on the signs, this book is crossover fiction, that includes characters from several of my other books, in one storyline. So I felt readers needed a convenient way to locate those other books. The signs I posted were created with love and care, and contains all the information a reader needs; it provides an embedded link to my site which gives more information, and that page has links out to the location on Amazon to buy the book if you find it interesting. It’s merely a streamlined approach that accomplishes the goal, addresses the needs of readers, and my own time management, while allowing me to get back to the actual writing.
This was never intended as “drive-by marketing.” I resent being lumped into a criminal sum by your implication. As an Indie Author and Publisher, it’s the nature of the beast to post in numerous places as quickly as possible–not because I don’t care about my readers or potential readers (indeed I do! They are the reason I’ve had 17 bestsellers), but because I am competing with thousands of other writers, and don’t have the resources that traditional publishers do. My business consists of TWO employees–me, and my wife. There’s only so much of me to go around. I do the work of about 12 people, and I work 100 hour weeks. (I had a very long day yesterday; I didn’t get into bed until 6 this morning). I’m an author, editor, publisher, business manager, financial planner and accountant, researcher, constant student of all facets of writing and marketing and publishing; I’m a strategist, publicist, book cover designer, typographic specialist, webmaster–just to name a few (and that doesn’t even take into account that I have a personal life, personal business, and a spouse I also want to spend time with).
I do all this hard work because I’m an author and I love to write, and over the last 27 years, have built a career on the substantiated belief that readers want to see what I am offering as a member of the creative community.
The marketing of books (among other things, in other locations) requires notifying HUNDREDS of groups at the same time, and as an Indie Author/Publisher, I have to find ways to get the book out there for my readers in a timely, informative, convenient way, while also keeping in mind the time constraints I have.
As far as engagement, if anyone asks me a question, makes a comment, I always respond, and am happy to do so. But as I’m sure you can appreciate, there’s only so much of me to go around. If I engaged every group regularly, which I’d love to be able to do, that would mean I had no time to actually write the books. And which group do I choose to engage with? How do I decide which one deserves my attention, when the list numbers in the hundreds? Therefore, I must engage when someone engages ME. And it’s ultimately ABOUT THE BOOKS and ABOUT THE READERS. Marketing is just the necessary evil to get an Indie Author’s work into the hands of readers.
But let me stress this point: your denigrating, blanket assumptions are profoundly unfair to me and to all independent writers. I would ask you: how do you think readers find books? Marketing. How do you think authors get that book into the hands of readers who are interested? Marketing. It’s a symbiotic relationship. One method includes posting to groups with members who read in the genres we write, and that present themselves as places to promote books.I hope you will keep all this in mind when you make assumptions about the character and intent of authors who publicize their work.
I haven’t heard from any admins on this site that I am doing anything wrong, and if they felt my actions were contrary to the parameters of the group, I would happily comply. It’s that simple. I only want to offer my work to those who are interested.